Social life for young India is
fragmented and full of friction.
The result? Widespread FOMO and a generation craving authentic, accessible experiences.
Discovery is a Chore
Endless scrolling through Instagram, blogs, and WhatsApp groups to find out "what's happening tonight."
High Risk, Low Trust
Fear of scams, low-quality events, or unsafe environments from unknown organizers.
Logistical Chaos
Coordinating plans, payments, and bookings for group activities is a messy process that kills spontaneity.
Our Vision: The Operating System
for Social Experiences
Awaara will manage the entire lifecycle of a shared experience, from the spark of FOMO to the creation of a lasting memory.
Our Pragmatic Start:
The Trojan Horse
Curated Nightlife Ticketing in Pune.
Our MVP is a hyper-focused, sleek mobile app that solves the most frequent pain point for our core demographic, acting as our strategic entry point.
Curation & Trust
The trusted filter for the best, safest events.
Centralization
Pune's nightlife, all in one place.
Monetization
Direct revenue from day one.
Bollywood Night
at Ballr, Pune
The Awaara Advantage:
Trust by Design
Our "Walled Garden" MVP
No user hosting initially = zero scams. We control quality and safety by curating every single event. This isn't a limitation; it's our core strategy to build unbreakable user trust from day one.
✓ Maximum User Safety
Eliminates risk, provides SOS, and allows live location sharing with emergency contacts.
✓ Direct Revenue Channel
Guaranteed commission on every transaction through direct partnerships.
We Have Already Proven Demand.
Our pilot program validated core assumptions and demonstrated strong user pull.
3
College Clubs Partnered
Secured verbal agreements.
72
Sign-ups for Pilot Event
Proved value to hosts.
150+
Students on Waitlist
Confirmed strong user demand.
A Trillion-Rupee Market Ripe for Disruption
India's Experience Economy (Annual Spend)
Why We Win:
A Deeply Flawed Market
BookMyShow / Insider
FLAW: Transactional & Soulless
Pure utility, no community, no vibe, no connection.
Instagram / WhatsApp
FLAW: Chaotic & Zero Trust
Accidental discovery, messy planning, no safety net.
Meetup / Clynx
FLAW: Outdated & Niche
Dated UI, older demographic, lacks spontaneity.
Playo / Couchsurfing
FLAW: Vertically Trapped
Excellent for one niche, ignores holistic social life.
Why Users Will Shift to Awaara
Tired of juggling apps, users crave a single, integrated platform. Awaara acquires with a best-in-class MVP and retains by building the indispensable Social Ledger for their entire social life.
Our Unbeatable Moat:
The Social Ledger
Awaara builds a unique, compounding data asset.
Every interaction builds a user's Social Ledger — a high-trust, verified record of real-world social behavior. This proprietary data is our true moat, enabling hyper-personalization and trust that competitors cannot replicate.
The Awaara Flywheel:
Our FOMO Engine
A self-sustaining system for viral, community-led growth.
🎟️
Curate Top Events
Handpick the best experiences.
🤝
Users Attend & Enjoy
Build real-world memories.
📸
Users Share Experiences
Post on Awaara Explore.
🗺️
Plan Your Own
One-click to recreate or join.
Repeat
More Users → More Content → More Bookings
Repeat
More Users → More Content → More Bookings
🎟️
Curate Top Events
Handpick the best experiences.
🤝
Users Attend & Enjoy
Build real-world memories.
📸
Users Share Experiences
Post on Awaara Explore.
🗺️
Plan Your Own
One-click to recreate or join.
👀
Community Engages
Likes, comments & FOMO.
A Multi-Layered Revenue Strategy
Phase 1: MVP
Ticket Commissions
5-15% commission on curated event tickets.
Phase 2: Social Layer
Wallet Fees & Boosts
1-2% fee on group wallet transactions & paid visibility for hosts.
Phase 3: Ecosystem
Booking & Affiliates
Commissions on travel bookings & brand partnerships.
Our Roadmap:
From MVP to Global Social OS
Phase 1 (Months 1-12)
Focus: Nightlife MVP
Launch Pune, hit 10k MAUs, onboard 50+ venues.
Phase 2 (Months 13-24)
Focus: Social Layer
Enable P2P hosting (trips, cafes etc.) & Awaara Wallet.
Phase 3 (Months 25-36)
Focus: Ecosystem
Integrate bookings, AI planner, Moments & dating.
Phase 4 (Year 4+)
Focus: Global Scale
Expand to key international youth markets.
Future UI: Trips & More
7-Day Escape to Bali
Hosted by Awaara Originals
Future-Proof:
Our AI & Tech Roadmap
Building intelligence, not just discovery.
AI-Powered Planning & Safety
Our Phase 2 "Awaara Planner" will use AI to auto-generate optimized itineraries based on simple inputs. More importantly, it acts as a safety co-pilot, analyzing routes, suggesting safe accommodations, and providing real-time alerts.
The Ask: ₹75 Lakhs
For a 12-15 month runway to launch, dominate Pune, and hit our critical milestones.
12-Month Milestones
- 🚀 Launch iOS & Android MVP (6 Mo).
- 🤝 Onboard 50+ Top Pune Venues.
- 📈 Achieve 10,000+ MAUs.
- 🎟️ Process 5,000+ Transactions.
Use of Funds
Our Pre-Seed Mission:
Proving the Model
Critical KPIs to Unlock Our Seed Round
We are asking for capital to hit these specific, data-driven targets that prove Product-Market Fit.
>20%
User Stickiness
(DAU/MAU Ratio)
>5%
Conversion Rate
(View-to-Ticket)
>30%
User Retention
(Month 3 Cohort)
>50
Host Acquisition
(Pune Venues Onboarded)
Our Financial Plan:
Lean & Milestone-Driven
Projected Runway & Key Milestones
The Team: Vision Meets Execution
Kush Sharma
Co-founder, CEO & CMO
Final year B.Tech (CSE) @ MIT ADT University. Deeply embedded in Pune's youth culture, recognized the core pain point, and drives product vision & market strategy.
Varun Damal
Co-founder, CTO & CFO
Also from MIT ADT University, Varun provides critical technical leadership to build the platform and the financial discipline for efficient scaling.
Our Unfair Advantage
We aren't just building a product; we are the target market. Our complementary skills—Kush's vision & market connection + Varun's tech & financial rigor—give us an unparalleled edge.